Privacy Policy

Last Updated: September 2026

The Wave Group (“TWG,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit wavegroup.co, submit a form, interact with our marketing, communicate with us, or otherwise engage with The Wave Group online.

Information We Collect

We may collect personal information you provide directly to us, including:

• Name

• Company name

• Job title

• Email address

• Phone number

• Information submitted through contact, assessment, demo, or other website forms

• Communications you send to us

• Information related to your business needs, interests, or use of TWG products and services

We may also automatically collect certain information when you visit our website, including:

• IP address

• Browser type

• Device information

• Pages viewed

• Referring website or traffic source

• Date and time of visits

• General geographic information

• Website interactions and engagement

• Advertising and campaign activity

How We Use Your Information

We may use information collected through our website to:

• Respond to inquiries and requests

• Provide information about TWG products and services

• Schedule demonstrations, consultations, or assessments

• Communicate with prospective and existing customers

• Manage sales and customer relationships

• Improve our website, content, products, and services

• Understand how visitors use our website

• Measure marketing and advertising performance

• Track conversions and campaign activity

• Maintain website security and prevent misuse

• Comply with applicable legal and regulatory requirements

We may also use business contact information to send relevant marketing communications. You may opt out of marketing emails at any time by using the unsubscribe link included in those communications.

Cookies and Similar Technologies

TWG uses cookies, pixels, tags, and similar technologies to operate the website, understand visitor behavior, improve performance, and support analytics, advertising, and marketing activities.

These technologies may collect information such as:

• Browser and device information

• Pages viewed

• Traffic source

• Session activity

• General location

• Website interactions

• Form activity

• Advertising interactions

• Campaign and conversion data

Depending on your browser and the consent tools available on our website, you may be able to limit or disable certain cookies. Disabling some cookies may affect website functionality or the way certain features operate.

Analytics, Advertising and Marketing Technologies

TWG uses third-party technologies to better understand website activity, manage customer relationships, measure marketing performance, and support advertising campaigns.

Google Analytics

We use Google Analytics to understand how visitors use our website.

Google Analytics may collect information about:

• Website traffic

• Pages viewed

• Session activity

• Browser and device information

• General location

• Referral sources

• User interactions with the website

We use this information to evaluate website performance, improve content and user experience, and better understand how visitors engage with TWG online.

Google Ads

We may use Google Ads and related Google advertising technologies to measure campaign performance, track conversions, and support advertising efforts.

Google may use cookies or similar technologies to associate website activity with advertising interactions, subject to your consent preferences, browser settings, and Google’s own privacy practices.

TWG may use Google Ads for activities such as:

• Conversion tracking

• Campaign measurement

• Audience creation

• Remarketing or retargeting

• Advertising performance analysis

LinkedIn Insight Tag

We use the LinkedIn Insight Tag to understand how visitors interact with our website after viewing or engaging with TWG content or advertising on LinkedIn.

The LinkedIn Insight Tag may collect information such as:

• Website visits

• Page activity

• Device and browser characteristics

• IP address

• Campaign interactions

• Conversion activity

We may use this information for website analytics, campaign measurement, audience insights, conversion tracking, and advertising purposes.

HubSpot

We use HubSpot for customer relationship management, website analytics, marketing communications, lead management, and form processing.

HubSpot may collect information about how visitors interact with our website, including:

• Pages viewed

• Forms submitted

• Traffic source

• Device and browser information

• Email engagement

• Website activity

• Marketing interactions

When you submit information through a TWG form, that information may be stored and managed through HubSpot so we can respond to your request, maintain our business relationship with you, and provide relevant communications.

How We Use Analytics and Marketing Data

Information collected through analytics and marketing technologies may be used to:

• Understand how visitors find and use our website

• Analyze website traffic and engagement

• Measure marketing campaign effectiveness

• Track form submissions and conversions

• Improve website content and functionality

• Build and evaluate advertising audiences

• Deliver more relevant marketing communications

• Understand the effectiveness of Google, LinkedIn, email, and other marketing channels

• Manage prospective and existing customer relationships

TWG does not use these tools to make automated decisions that produce legal or similarly significant effects about website visitors.

How We Share Information

We may share information with trusted third-party service providers that help us operate our business and website.

These providers may support:

• Website hosting and maintenance

• Customer relationship management

• Email marketing

• Website analytics

• Digital advertising

• Campaign measurement

• Information technology

• Security

• Professional and business services

These providers may include Google, LinkedIn, HubSpot, and other technology partners used to operate, measure, and improve TWG’s website and marketing programs.

We may also disclose information when required by law, regulation, legal process, or government request, or when necessary to protect the rights, property, security, or safety of TWG, our customers, or others.

TWG does not sell or rent personal information to third parties for their independent marketing purposes.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

This may include retaining information to:

• Maintain business and customer records

• Manage sales and marketing relationships

• Respond to inquiries

• Comply with legal requirements

• Resolve disputes

• Enforce agreements

• Protect our business and systems

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Data Security

TWG uses reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

Your Privacy Choices

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of certain personal information

• Request information about how your personal information is collected, used, or disclosed

• Opt out of certain marketing communications

• Exercise other rights available under applicable privacy laws

To submit a privacy-related request, please contact us using the information below.

We may need to verify your identity before completing certain requests.

Cookie and Advertising Choices

You may be able to manage analytics and advertising cookies through the cookie consent tools available on our website.

You can also manage privacy and advertising preferences through your browser and through the tools provided by Google, LinkedIn, and other third-party providers.

Opting out of analytics or advertising technologies may reduce personalization and measurement but should not prevent you from accessing the core functionality of the TWG website.

California Privacy Rights

California residents may have additional rights regarding their personal information under applicable California privacy laws.

Where applicable, these rights may include the right to:

• Know what categories of personal information are collected

• Request access to personal information

• Request correction of inaccurate information

• Request deletion of certain personal information

• Request information about how personal information is used or disclosed

• Opt out of certain uses or disclosures where required by law

TWG will not discriminate against individuals for exercising rights provided under applicable privacy laws.

Privacy requests may be submitted using the contact information below.

Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties.

TWG is not responsible for the privacy practices, security, or content of third-party websites or services.

Google, LinkedIn, HubSpot, and other service providers process information in accordance with their own privacy policies and terms. We encourage you to review those policies for additional information about how they collect, use, and protect information.

Children’s Privacy

The TWG website is intended for business and professional audiences and is not directed to children.

We do not knowingly collect personal information from children under the age of 13 through this website.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, business practices, technologies, or legal requirements.

When updates are made, the revised policy will be posted on this page with an updated “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:

The Wave Group

9559 CENTER AVE STE P
RANCHO CUCAMONGA, CA 91730

info@wavegroup.co

(888) 663-0615